It can be defined as the obligations of an enterprise to protect and develop the environment in which it operates. Protection of the natural environment; to provide quality and safe products by considering customers' preferences; respect for the fundamental rights and freedoms of those working; issues such as managing the business in a way that protects the rights of partners and making investments profitable, providing accurate information on activities, and supporting education, health and arts activities that contribute to the welfare level of the society are considered within the scope of this concept, while those who limit social responsibilities to protect and improve the capital of partners There are also expanders.

 

MOR YILDIZ - BENEFITS OF SOCIAL RESPONSIBILITY MANAGEMENT

1. Poor Working Conditions in Developing Countries

The poor working conditions of the underdeveloped and developing countries have made it compulsory for the developed countries that are sensitive to human rights to take some steps and MOR YILDIZ-SOCIAL RESPONSIBILITY MANAGEMENT has emerged as a result of this obligation. Examining the activities of international businesses in these countries will help to better understand the need for the standard.

80% of the world's toy production is made in unhealthy working conditions in third world countries, especially in Asia due to cheap labor. The most important problem of the day, slave and child labor, has been replaced by long working hours and labor wages far below western standards (ranging from 30 cents to 3 dollars). For example, in Thailand, local law permits long working times such as 74 hours. These non-qualified people, most of whom are from rural areas, are potential g ready to work in any situation ”potential workforce for international businesses. This justifies economists who foresee that the global economy will adversely affect labor standards in the world by allowing international businesses to evade labor standards in developed countries, and hence that there will be no alternative to working under these conditions. 

These countries, many of which lack real democracy, seem to continue to be the “modern colonies uluslararası of” double standard uluslararası international enterprises as long as they do not complete their healthy economic and socio-cultural development.

Furthermore, the poor working conditions of the underdeveloped and developing countries, especially in the textile, toy and sporting goods sectors, have been expressed. While this is a correct and appropriate determination, the worsening of working conditions is not limited to these sectors. For example, due to the toxic waste of some materials, the routine work structure repeated for hours in the same position, and eye problems caused by the concentration of small parts, the working conditions in the information technology sector seem to be in a worse condition than in other sectors. In international information technology businesses in China, Northern Mexico and some of the right European countries, in order to prevent component theft, still humiliating head-to-head searches are still being carried out, routine pregnancy tests are being conducted, and employment contracts violate certain employee rights. Among the socially sensitive enterprises that do not hope that the poor working conditions in the sector will be improved in the short term, IT is the ourcing Sourcing with Human Dignity kod code that complies with the UN human rights declaration and ILO standards, and Vodaphone is the “Responsible Procurement Code”. Purchasing). Considering that each product sold in this sector has a very complex supply chain, the importance of such efforts will be better understood.

Some businesses see this as an opportunity, as the cost of working in developing countries is low and legal systems are looser than in the west. For example, some UK businesses are shifting production centers to countries where they can move more comfortably in terms of employment standards to reduce costs. As more European and American businesses continue to shift production to developing countries, the economic, ecological and socio-cultural outlook in developing countries will continue to face irreparable problems. Statistics reveal the terrible face of abuse: 5-14 age group in the world has 250 million working children, and 12-17 million children in the world cannot attend school because they work.

In recent years, the poor working conditions of European giant clothing enterprises in production facilities in Eastern Europe and Asia have begun to be discussed. In these facilities, girls of 70 age, who are forced to work under 14 hours of poor conditions per week, are allowed to go to the toilet only twice a day, and are punished with one day's wages cut off if their stay exceeds three minutes. Pregnancy tests are regularly conducted at these workplaces against unionized work and those who are found to be pregnant are dismissed from work. However, experts estimate that the US and Europe, which consumes 40% of world clothing production, will support standards such as social responsibility management that will improve working conditions in developing countries.

Many businesses such as Levi Strauss, Nike, The Gap, Liz Claiborne, Reebok, Wal-Mart, which produce, procure, or supply from underdeveloped and developing countries, are working conditions for tens of thousands of workers in thousands of factories. In order to improve, they develop codes of conduct based on the principle of volunteering and try to protect their image in the world public by forming internal audit teams. In spite of all the disadvantages, some international enterprises that are sensitive to social responsibilities such as Ford, GM, Dow, DuPont, Shell Oil, Texaco (Type Sheet, 2002: 3), Toys “R” Us and Avon operate in accordance with the Social Responsibility Standard and the supplier they work with For example, US and European enterprises support Chinese suppliers by saying: anız If you want to talk business with us, first meet these criteria! destek.

Through these efforts, enterprises belonging to developing countries such as China, India and Pakistan have begun to understand that their ability to survive in supply chains, including multinational enterprises of developed countries, depends on the working conditions stipulated by standards such as PURPLE STAR-SOCIAL RESPONSIBILITY MANAGEMENT. For example, the Thai administration believes that the fact that Thai businesses have the PURPLE STAR-SOCIAL RESPONSIBILITY MANAGEMENT standard will help them gain superiority in the international competition and provides financial assistance to the enterprises that want to get the standard.

PURPLE YILDIZ-SOCIAL RESPONSIBILITY MANAGEMENT should be considered as an “investment yapılan made to human resources which will return to the enterprise after a while with high efficiency and morale. This investment; the time that management will spend to examine the current situation, develop policies and procedures, keep records and conduct audits; There are some costs incurred for remedial actions and costs for certification audit and payments to audit companies for periodic inspections. MOR YILDIZ-SOCIAL RESPONSIBILITY MANAGEMENT should be considered as a significant contribution to the creation of a more competitive business environment that will increase the working efficiency, product and service quality, customer satisfaction and respectability of the enterprise in the society with respect to human rights.

 

2. Efforts of Civil Society Organizations

In recent years, non-governmental organizations have been playing a more active role in voicing practices against human rights and initiating preventive initiatives around the world. Many products sold in the US now show, for example, top No children or slave workers have been employed for this ball! ”. This shows that a conscious response to bad working conditions has started in the world, especially in developed countries.

Despite this awareness in non-governmental organizations, it is seen that the administrations of developing countries are still far behind. At the WTO meeting held in Seattle with the participation of 135 country, developing countries avoided bringing workers' rights to the bargaining table; environmentalists who treat sea turtles badly; trade unionists, on the other hand, demanded a trade embargo on child laboring countries. Turkey is also among them, countries like Egypt and India, on the rights who work, "imposing us labor standards, under the social justice guise of labor would take away all our competitive advantage in intensive sectors, saying" opposed to taking the necessary steps about it and civil society organizations have shown once again the fact that the issues emphasized by trade unions and environmental groups are not “considered important ince by the governments of developing countries.

Although some governments consider standards such as Social Responsibility Management as a new trade barrier and refrain from taking the necessary steps, the efforts of non-governmental organizations continue to help publicize the bad working conditions in developing countries and take corrective steps. For example, businesses such as Disney, Nike and Mattel, which were subjected to heavy criticism and pressure from these organizations, have opted to improve working conditions in their Asian plants. As a result of these positive efforts, Mattel became the first company in China to receive the Social Responsibility Management Standard and opened all of its factories to independent auditors. Nike has started to carry out a serious audit by developing detailed codes of conduct for both itself and its suppliers. 

As a result of these efforts of non-governmental organizations, the private sector has started to make important contributions to improving working conditions. For example, in 1997, the decision of the World Sports Products Federation and the US Sports Products Manufacturers Association to prevent the running of children's labor in the Pakistani football industry was supported by Reebok, who was previously accused of producing football balls for 12-age children, establishment of an independent supervision system to ensure that they are not employed; social programs. In addition to non-governmental organizations, the sensitivity of consumers has increased in recent years. For example, in a US public opinion survey at 1995, it was seen that 78% of the subjects preferred to shop from humanitarian businesses, for example, by paying a few dollars more for an 20 dollar garment, rather than businesses that operated their employees in poor conditions. . In today's world where human rights and democratization stand out, it should not be considered a prophecy to say that laws and criminal sanctions cannot be realized and that civil initiatives and especially conscious consumer movements will perform.

 

3. Social Responsibility Mutual Funds

Another development that led to the emergence of the Social Responsibility Management Standard is the Sorumluluk Social Responsibility Mutual Funds hızla which are growing rapidly with their billions of dollars in portfolios. In the US, 7 billion dollars of the 700 trillion investment flows into these funds. The money invested in these funds by investors wishing to make a good return on their investments and at the same time support enterprises operating in line with social responsibilities can be considered as an important development in terms of the increasing tendency of investors in this direction, although they constitute only 10% of the total investments.

Through these mutual funds, tobacco, weapons and so on. The investors who punish the enterprises that produce and sell the products by may not investing, reward them by directing their funds to their employees and environmentally sensitive enterprises. Undoubtedly, this situation now makes it compulsory to check whether the enterprises fulfill their social responsibilities. Recently, some groups have argued that in addition to financial performance, the impact and performance of enterprises against the social and ecological environment should be controlled. MOR YILDIZ-SOCIAL RESPONSIBILITY MANAGEMENT, which aims to guarantee that the enterprises continue their production and other activities under appropriate working conditions, meets an important requirement in this respect.

 

MOR YILDIZ-CONTENT OF SOCIAL RESPONSIBILITY MANAGEMENT

PURPLE STAR-SOCIAL RESPONSIBILITY MANAGEMENT It consists of four parts. The first section defines the “purpose and scope standard of the standard, the second section sets out the local laws, basic regulations of the ILO and the United Nations Constitution, in which an entity must comply with the standard in order to qualify for certification; the third section describes the standard concepts of “business”, “supplier”, “child worker” and “forced worker,, and the last section describes the general conditions that the enterprise has to comply with when applying the management system and receiving documents. These conditions that the companies have to comply with can be listed as follows; 

Child working:

15 cannot be operated under the age of children working. If a child over this age continues to work, the total time he / she can spend on work cannot exceed 10 hours per day (including work, school and transport).

Forced worker:

The entity may not employ forced labor or require employees to leave their identities or a certain “deposit eye to the entity.

The right to form trade unions and collective bargaining:

Employees have the right to form, join and bargain collectively. This right cannot be blocked.

Working hours:

Workers cannot work more than 48 hours per week and overtime (except for exceptional short-term business conditions) cannot exceed 12 hours per week.

Salaries and fees:

Wages must be at the ”minimum wage” level of the minimum country and sufficient to meet the basic needs of staff.

Health and safety:

The enterprise is obliged to provide a healthy working environment, to take measures to prevent accidents and injuries, to provide health and safety training, to provide clean health facilities and potable water.

Discrimination and discipline practices:

Employees are gender, ethnicity and so on. beating, blasphemy and so on. physical and psychological pressure is not applicable.

The standard, which envisages improving the working conditions of customer enterprises, suppliers and intermediary institutions as well as the enterprises, emphasizes that only a healthy business environment can be established in this way. 

 

WHO CAN TAKE PURPLE YILDIZ-SOCIAL RESPONSIBILITY MANAGEMENT

Can be taken by all public or private organizations.

 

HOW TO TAKE PURPLE YILDIZ-SOCIAL RESPONSIBILITY MANAGEMENT

The certification of the companies that have established and implemented the Management System can be realized after the following stages:

1. OFFER STAGE: The companies who want to be certified as having established the system first get price quotation from the certification firms. Certification firms determine their prices according to the number of personnel working in the firm to be certified and the design conditions within the scope of the firm. Since the size of the company requires more days for inspection, etc., the number of employees should be known as a priority in performing all the processes of the audit. If the price offer is accepted, the firm to be certified shall apply.

2. PROCEEDINGS PHASE: The enterprise wishing to be certified makes the application by filling out the application form correctly and completely and preparing the Management System documents and other required additional documents during the application.

3. AUDIT STAGE: Company audit is performed on the planned date. The audit begins with the opening meeting. Then, in accordance with the audit program, relevant departments are visited on site and documents and applications of system requirements are examined by the auditors. After the audits of all systems and departments, the auditors evaluate the findings, if any, and make a positive or negative recommendation for the certification. This decision is also communicated to the company through the closing meeting. If the decision of the audit team becomes negative, the related nonconformities are requested to be corrected. If the decision of the audit team is positive or after the nonconformities have been confirmed and confirmed by the certification body (corrections made during the follow-up audit or examination, the corrections are delivered to the certification body and the verification of the correctness), our internal procedure starts to operate.

6. CONTRACT STAGE: In case the reports are reviewed and approved by the relevant committee, certificates are prepared and a Certification Agreement is made with the company and the relevant system certificate is submitted to the company. The documents and the contract are valid for three years and during this period, the Supervision Audit is conducted at least 1 times per year and the continuity of the system conditions is followed. Based on the results of this examination and the terms of the contract, these studies are continued.

7. CERTIFICATE RENEWAL PHASE: One or two months before the certificate expires, the certificate owner company makes an application and requests the extension of the certificate. In this case, the certificate is audited and the validity period of the certificate continues with the first interim audit, if the 2nd interim audit is completed, it continues for three (3) years (returns to the re-certification process).